Web advertising is an expensive short-term solution to increase traffic. Content optimization provides top placement on key engines for a small investment that continues to provide substantial returns time and time again.

Content optimization involves tuning all elements of your web presence to reach the online market. The goal of the process is to maximize the visibility of your existing content and develop targeted content based on the identified search patterns of potential visitors.

Site Optimization Without a proper site architecture, potential visitors may not be able to find your relevant content. Search engines and web directories are often confounded by common graphical or dynamic site architectures. BigRank will tune your site for maximum accessibility for a fraction of the cost of a redesign. Page Optimization Through competitive analysis, BigRank develops pages that outperform the top ranking sites. Page designs are based on the metrics utilized by the top search engines. Our keyword analysis provides estimates of potential traffic to ensure that your optimized pages will generate results. Link Optimization Modern search engines rely on related third-party links to your site in order to estimate site relevance in response to queries. BigRank identifies potential reciprocal link partners to build relationships that will increase your site's gravity. Linking from popular sites with related content that complements your target audience increases your direct referral traffic as well as your search engine ranking.

BigRank utilizes a proprietary set of automated tools and manual techniques to evaluate, compile and verify content optimization. Our tools are updated continuously in order to keep pace with the changing algorithms utilized by the top search engines. Our development team tracks the popularity of search engines in order to focus on traffic sources that are gaining popularity.

Without an effective strategy, optimization efforts can be expensive without yielding significant results. While we recommend that all of our clients begin with our Search Engine Analysis report, BigRank optimization services are available for site managers who have already identified a target audience.