SEO consulting services from BigRank provide the expert advice that organizations often need to meet their Internet objectives.
If you are looking to increase your web site traffic or improve your web-based sales, BigRank is ready with innovative solutions that will bring more customers to your site.
- Effective web site design for search engine accessibility
- Maximizing returns of paid web advertising
- Building site gravity through reciprocal linking
- Incorporating rich multimedia content
- Turning site visitors into sales leads
- Leveraging the knowledge base and product support
- Recurring visitors through content timeliness
- Fostering customer loyalty and sense of community
Our consulting services provide solutions to complex placement issues that do not fit into neatly defined packages. Terms are flexible and provide the option of
flat-fee quoted services or hourly efforts.
Conflicting Goals Web developers and marketing personnel have different goals that are often counter-productive to search engine placement and traffic generation.
Search engine optimization often consists only of meta-tags that are dumped into pages after development using untested keywords even though major engines only use this information in a cursory manner.
With a focus on consistent branding, the best keywords and phrases are often removed from the site by ad agencies and marketing consultants during the review process.
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Hidden by Design
A health and natural foods online store was designed using an extensive, remotely managed product database. The
database contains product names, descriptions, nutritional information and a host of other information perfect for web searchers.
Designed with a focus on managing the system, the site used complex navigation and URL generation
which search engine spiders were unable to crawl - effectively hiding a wealth of content from searchers. By unrolling the URLs of the site, BigRank dramatically increased the search engine accessibility to the web site.
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Hidden by Branding
A short-term furnished office provider brands its services as "Executive Centers" in order to
highlight the collection of value added services that it provides and to differentiate itself from the "Executive Suite" providers
with which it competes. All references to office space and executive suites were eliminated from the site content in order to be
consistent with the branding in their product literature. Unfortunately, search engine users look for "executive suites" hundreds of times per day while
the phrase "executive centers" appeared only twice in over 300 million searches. |
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